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Certified Digital Marketing Specialist- Strategy and Planning

التقييم:
4.8
الإنجليزي
متوسط
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تدريب مباشر عن بعد
تدريب
وجهاً لوجه
التدريب في الموقع
التدريب
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السرعة الذاتية
تدريب
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نبذة عن الدورة التدريبية

The Certified Digital Marketing Specialist in Strategy and Planning program is suitable for individuals who are responsible for the planning, build, execution, and measurement of digital strategy and planning. This includes digital marketing or strategy specialists, consultants, executives, or anyone who is aiming to pursue a career in digital strategy, or to enhance their overall digital marketing knowledge. The program is most suitable for participants who are familiar with the foundational concepts of marketing and with marketing in a digital world. It is specifically aimed at deepening learners’ knowledge of digital marketing strategy and digital or omnichannel marketing campaign planning.
Blerta Isai Mustafa
مستشارنا التدريبي

المخرجات الرئيسية

1
Use the key strategy components to develop an effective digital strategy for your business.
2
Execute a marketing campaign and evaluate its effectiveness in terms of brand performance.
3
Create a budget for a digital strategy and resource it effectively.

Digital Marketing Institute
Brand Logo
The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

محتوى الدورة التدريبية

Module 1
Introduction
The DMI Methodology Key Digital Strategy Topics Adding Value to a Digital Strategy Improving a Digital Strategy
Module 2
Traditional Communication
Formulating a Marketing Strategy Integrating Different Assets into a Marketing Plan Conducting Market Research and Communications Planning
Module 3
Digital Communications
Fundamentals of Digital Communications Planning a Digital Campaign Executing a Digital Campaign Analyzing a Digital Strategy
Module 4
Digital Channels
Channel Planning Inbound Channels: Social and Content Inbound Channels: Search Engine Marketing Inbound Channels: Email, Affiliate and Automation Outbound Channels: Display and Video Advertising
Module 5
Marketing Automation
Key Concepts in Marketing Automation Managing and Nurturing Leads Generating and Communicating with Leads
Module 6
Budget and Resourcing
Planning a Digital Marketing Budget Setting a Digital Marketing Budget Applying a Digital Marketing Budget Recruiting and Training Digital Marketing Personnel
Module 7
Big Data and Analytics
Preparing and Managing Data Collecting and Analyzing Data Storing and Visualizing Data Data-Driven Reporting
Module 8
Digital Leadership
Fundamentals of Digital Leadership Becoming a Digital Leader Implementing a Global Digital Strategy Evaluating and Reporting on a Digital Strategy
Module 9
Strategy Formulation and Plan
Analyzing a Digital Strategy Documenting a Digital Strategy Implementing a Digital Strategy Reviewing the Effectiveness of a Digital Strategy

على من يجب الحضور؟

This highly practical and interactive course has been specifically designed for
Marketing Managers
Senior Marketing Executives
Marketing Directors

التعليمات

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or register@leoron.com.
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

التعليقات

التعليقات
  • عرض:
    IAMM Internal Audit Maturity Model
    In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
    Dalal Kutbi
    Country Learning & Development Manager at IKEA Saudi Arabia
  • عرض:
    Certified Professional in Quality and Patient Safety
    Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider ‘’LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
    Turki S. Alsahaan
    Dir L&D, Talent Management at Mobily, Etihad Etisalat Company
  • عرض:
    Certified Professional in Quality and Patient Safety
    Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
    Emad Alrajih
    VP, Business Winning at BAE Systems Saudi Development & Training
  • عرض:
    Certified Professional in Quality and Patient Safety
    We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
    Nasser M. Al-Subaie
    Sr. Program Officer, Enterprise Learning & Human Development at Kuwait Foundation for the Advancemen