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This highly practical and interactive course has been specifically designed for
This course is designed for marketing professionals who want to understand strategies, methodologies and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam.
Product Marketing Managers
Product Managers and Product Specialists
Marketing Managers and Marketing Coordinators
Solutions Managers and Segment Managers
Business Development Executives and others who work closely with the product marketing function or who are otherwise responsible for marketing product